SEO – New Waves Canada Web Design and Digital Marketing Agency https://www.new-waves.ca New Waves Canada offers top quality web design and development plus a full range of professional digital marketing services. Thu, 15 Oct 2020 14:47:11 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.3 https://www.new-waves.ca/wp-content/uploads/2019/12/cropped-mobile-logo-32x32.png SEO – New Waves Canada Web Design and Digital Marketing Agency https://www.new-waves.ca 32 32 Google Takes Additional Steps To Limit Fake And Inaccurate Search Results https://www.new-waves.ca/google-limit-fake-search-results/ https://www.new-waves.ca/google-limit-fake-search-results/#respond Thu, 21 May 2020 00:37:37 +0000 https://www.new-waves.ca/?p=5158 Google recently on April 25, 2017, have announced...

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Google recently on April 25, 2017, have announced a new set of changes to its search engine that aimed to reduce the number of fake news results that show up on its website.

Google announces algorithmic changes and new reporting mechanisms to prioritize high-quality results

Google faced criticism in recent months for delivering search results that were wildly inaccurate or offensive, that’s why Google recently updated its Search Quality Rater Guidelines to limit the spread of offensive or inaccurate search results, which human evaluators use to gauge the quality of search results. The updated guidelines provide clearer examples of low-quality results, including “misleading information, unexpected offensive results, hoaxes and unsupported conspiracy theories,” Google has also tweaked its algorithms to prioritize authoritative results.

Google faced criticism in recent months for delivering search results that were wildly inaccurate or offensive, that’s why Google recently updated its Search Quality Rater Guidelines to limit the spread of offensive or inaccurate search results, which human evaluators use to gauge the quality of search results. The updated guidelines provide clearer examples of low-quality results, including “misleading information, unexpected offensive results, hoaxes and unsupported conspiracy theories,” Google has also tweaked its algorithms to prioritize authoritative results.

As of Google, they are seeking to be more transparent about its search practices, as well, and how its algorithms can deliver outlandish results. Google’s policy on content removal and autocomplete suggestions is now available on its help center page, and more detailed information on search ranking has been added to its “how search works” site.

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SEO And Digital Brand Building In Canada https://www.new-waves.ca/seo-and-digital-brand-building-in-canada/ https://www.new-waves.ca/seo-and-digital-brand-building-in-canada/#respond Wed, 20 May 2020 23:55:26 +0000 https://www.new-waves.ca/?p=5152 Well-known companies like Starbucks, Zara, or Tiffany did...

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Well-known companies like Starbucks, Zara, or Tiffany did not become powerhouse names overnight. If you need new carpet, what company first comes to mind? What about if you were shopping for an engagement ring or wanted to send flowers? Likely, you can quickly recall a specific company for each scenario without needing to consult Google. Through successful marketing and reputation, these brands have achieved excellent brand awareness – but how?

Brand Building is a long-term, strategic approach for improving your digital footprint.

What is ‘Brand Building’?

Your brand is much more than your logo. Your brand is what consumers think of you and, ultimately, what they believe about your brand determines whether they choose to be a customer or not.

But before a consumer can form an opinion about your brand, they have to know about it first. We may judge people on first impressions, but it takes several touches before we begin to really notice or recall information about a brand. This is where Brand Building comes in.

Strategically speaking, Brand Building is a multitude of on-going efforts to increase your brand presence and reputation across the web. To be clear, even if your business does not include eCommerce or digital services, digital brand building still applies. With so many consumers searching for and doing research about products and services online, having a digital presence is crucial for any business.

A Brand Building strategy focuses on four elements:

1- SEO

Search Engine Optimization (SEO) helps your business be found on the web by increasing your organic ranking in search engines. With today’s search algorithms, a successful strategy is no longer focused on keywords alone. There are many factors contributing to SEO, such as content, website load speed, whether your site is optimized for mobile viewing, as well as the competitive nature of your market niche. Search engines are designed to produce the highest quality results for searchers, so websites with fast load times, hyper-relevant, and updated content will generate more relevant and quality traffic. Because search algorithms are continuously updated, SEO optimization is a long-term and on-going strategy.

2- Local Listings

Have you ever looked up directions to a store only to get there and discover the store is no longer there? Claiming and updating your local listings is essential for your business or you could be driving customers straight to your competition. Even if your business has been at the same location and had the same phone number for years, in this digital age of user-input where internet users can make suggested edits to business information on various sites, it’s important to maintain control of your listing to prevent inaccurate information from spreading.

Updating your local listings also means keeping your customers informed of changes to your business hours, such as holiday hours or special events. Making one-time adjustments to your hours is simple with Google. If you do adjust your hours for a holiday or event, it’s also a good idea to publicize this on your social channels. You want to take advantage of every opportunity to inform your customers and avoid having a potential customer come to your business only to be disappointed and then seek out a competitor.

3- Content

Content in the form of blogs, videos or images plays a pivotal role in Brand Building. Regularly updated, rich content helps improve visibility and traffic for your website. Meaningful content provides additional value to your customers, builds trust and positions you as an industry expert. Content shared through social channels also helps drive engagement and will build your brand’s authority online.

4- Reputation Management

A positive online reputation builds trust in your brand, garners credibility and satisfies search engines with a reputation ranking factor. Your online reputation shouldn’t be a passive exercise. It’s in the best interest of your business to solicit and respond to reviews.

Why is Brand Building Important?

Digital brand building is a crucial component to driving sales. These four primary tactics of brand building aim directly at helping your business be found and then convert those prospects with a strong reputation and brand presence.

When searching for a product or new service provider, you might recall an ad for a business to begin your research, but very likely you are among the majority of consumers who consult online reviews before making a purchase decision. In fact, 74 percent of consumers trust a local business more after reading positive reviews.

Decisions we make as consumers don’t rely on reviews alone. We also have our own inherent tendencies to make choices which appeal to us or feel familiar. It’s the difference between buying your favorite brand of cereal at the grocery store rather than the cheaper, generic store brand. When you consider 60 percent of consumers prefer to buy from familiar brands, the value of building your brand is obvious.

The Challenges of Brand Building

With so many components working together to build your brand online, it’s easy to become overwhelmed. Maintaining a Brand Building strategy does require a significant commitment of time and resources for creating content, responding to reviews, and monitoring your brand online. These responsibilities shouldn’t be left in the hands of a business owner or single marketing manager. Allocate your resources and marketing budget to cover all your bases and remember that Brand Building is just one piece of your overall marketing plan.

The most important element of Brand Building to remember is Brand Building takes time. Our society has conditioned us for instant gratification and it’s a common misconception among business owners that marketing investments drive immediate returns. Brand Building is a marathon, not a sprint. To build positive, enduring brand recognition, a long-term strategy with a secured budget and a healthy dose of patience is required.

Brand Building and Your Bottom Line

Over time, a successful Brand Building strategy will increase your brand’s visibility on the web by dominating the SERP (search engine results page). Optimized listings and a strong SEO strategy that establishes relevancy and authority will help your business show up in the coveted Google Local 3-Pack. Higher organic search rankings and could also reduce your CPL (cost per lead). This is particularly important for industries whose PPC campaigns compete for popular and high-cost keywords.

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Don’t Try To Trick Google https://www.new-waves.ca/dont-try-to-trick-google/ https://www.new-waves.ca/dont-try-to-trick-google/#respond Wed, 20 May 2020 23:52:55 +0000 https://www.new-waves.ca/?p=5149 Avoid tricks intended to improve search engine rankings....

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Avoid tricks intended to improve search engine rankings.

Spend time improving your webpages, not on SEO tricks or shortcuts. If you use tricks or shortcuts, you will be ranked lower than your competitors.

What are tricks?

  • Tricks are attempts to manipulate search engine results.
  • The more time you spend attempting to manipulate search engine results, the less time you have spent on creating quality content that helps your users.
  • Google has identified that, as a trend, websites that exhibit indications of search engine manipulation attempts are in general less relevant than websites that spend time on their users.
  • To determine if something you are doing is a trick, ask yourself “would I do this if search engines did not exist?”

Why tricks stop working
Every technique that has ever been used to manipulate Google search engine results has gone through the following process…

  1. Someone discovers an action that increases their rankings in the Google index
  2. Other people notice and start using that action on their websites
  3. Google notices and devalues that action rendering it useless
  4. Google applies filters and penalties to websites using that action – THOSE WEBSITES ARE NOW IDENTIFIED AS USERS OF TRICKS
  5. Someone discovers another action….

This circle of events will occur every time a manipulative technique is introduced to the web (some work longer than others but they all get identified eventually).

Make your site more useful for users
The main way to ensure you are doing everything you can is to follow the Google webmaster guidelines.

Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?.

The main way to rank better in Google is make your site better for users.

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