Google – New Waves Canada Web Design and Digital Marketing Agency https://www.new-waves.ca New Waves Canada offers top quality web design and development plus a full range of professional digital marketing services. Thu, 27 Aug 2020 23:27:58 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.3 https://www.new-waves.ca/wp-content/uploads/2019/12/cropped-mobile-logo-32x32.png Google – New Waves Canada Web Design and Digital Marketing Agency https://www.new-waves.ca 32 32 Google Takes Additional Steps To Limit Fake And Inaccurate Search Results https://www.new-waves.ca/google-limit-fake-search-results/ https://www.new-waves.ca/google-limit-fake-search-results/#respond Thu, 21 May 2020 00:37:37 +0000 https://www.new-waves.ca/?p=5158 Google recently on April 25, 2017, have announced...

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Google recently on April 25, 2017, have announced a new set of changes to its search engine that aimed to reduce the number of fake news results that show up on its website.

Google announces algorithmic changes and new reporting mechanisms to prioritize high-quality results

Google faced criticism in recent months for delivering search results that were wildly inaccurate or offensive, that’s why Google recently updated its Search Quality Rater Guidelines to limit the spread of offensive or inaccurate search results, which human evaluators use to gauge the quality of search results. The updated guidelines provide clearer examples of low-quality results, including “misleading information, unexpected offensive results, hoaxes and unsupported conspiracy theories,” Google has also tweaked its algorithms to prioritize authoritative results.

Google faced criticism in recent months for delivering search results that were wildly inaccurate or offensive, that’s why Google recently updated its Search Quality Rater Guidelines to limit the spread of offensive or inaccurate search results, which human evaluators use to gauge the quality of search results. The updated guidelines provide clearer examples of low-quality results, including “misleading information, unexpected offensive results, hoaxes and unsupported conspiracy theories,” Google has also tweaked its algorithms to prioritize authoritative results.

As of Google, they are seeking to be more transparent about its search practices, as well, and how its algorithms can deliver outlandish results. Google’s policy on content removal and autocomplete suggestions is now available on its help center page, and more detailed information on search ranking has been added to its “how search works” site.

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Don’t Try To Trick Google https://www.new-waves.ca/dont-try-to-trick-google/ https://www.new-waves.ca/dont-try-to-trick-google/#respond Wed, 20 May 2020 23:52:55 +0000 https://www.new-waves.ca/?p=5149 Avoid tricks intended to improve search engine rankings....

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Avoid tricks intended to improve search engine rankings.

Spend time improving your webpages, not on SEO tricks or shortcuts. If you use tricks or shortcuts, you will be ranked lower than your competitors.

What are tricks?

  • Tricks are attempts to manipulate search engine results.
  • The more time you spend attempting to manipulate search engine results, the less time you have spent on creating quality content that helps your users.
  • Google has identified that, as a trend, websites that exhibit indications of search engine manipulation attempts are in general less relevant than websites that spend time on their users.
  • To determine if something you are doing is a trick, ask yourself “would I do this if search engines did not exist?”

Why tricks stop working
Every technique that has ever been used to manipulate Google search engine results has gone through the following process…

  1. Someone discovers an action that increases their rankings in the Google index
  2. Other people notice and start using that action on their websites
  3. Google notices and devalues that action rendering it useless
  4. Google applies filters and penalties to websites using that action – THOSE WEBSITES ARE NOW IDENTIFIED AS USERS OF TRICKS
  5. Someone discovers another action….

This circle of events will occur every time a manipulative technique is introduced to the web (some work longer than others but they all get identified eventually).

Make your site more useful for users
The main way to ensure you are doing everything you can is to follow the Google webmaster guidelines.

Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?.

The main way to rank better in Google is make your site better for users.

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