Web Development – New Waves Canada Web Design and Digital Marketing Agency https://www.new-waves.ca New Waves Canada offers top quality web design and development plus a full range of professional digital marketing services. Wed, 19 Aug 2020 13:23:41 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.3 https://www.new-waves.ca/wp-content/uploads/2019/12/cropped-mobile-logo-32x32.png Web Development – New Waves Canada Web Design and Digital Marketing Agency https://www.new-waves.ca 32 32 How WE Make Websites! https://www.new-waves.ca/how-we-make-websites/ https://www.new-waves.ca/how-we-make-websites/#respond Wed, 20 May 2020 23:51:16 +0000 https://www.new-waves.ca/?p=5146 First of all, let’s face it: a Website...

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First of all, let’s face it: a Website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. And the main purpose of a website is turning these visitors into customers – in marketing terms, this is called CONVERSION. A bad website will basically cause you to waste money on other marketing methods. Because you don’t need more VISITORS if can’t turn them into CUSTOMERS.

So the better your website is, the more visitors are CONVERTED into your customers…and it doesn’t really matter whether you sell consumer products online, provide local services or build houses.

Many people in the industry call themselves web designers, but they really are just a bunch of geeks with some basic coding knowledge. Of course, without much planning, they will pretty quickly create a website for you – with lots of information, photos, contacts… But the question is: “Is that the way to turn the visitors into your customers? …Is that what you need?” And the answer is simple: “NO!”

This is how WE make websites – by following this 7-phase web design process:

Phase 1: ANALYSIS
The first step is always about information gathering – identifying things like the website purpose, goals and target audience

Phase 2: PLANNING
A plan includes a definition of the sitemap, structure, and technologies that we’re about to use.

Phase 3: DESIGN
Not only we focus on wireframe models and the visual style in this stage, but also on the usability of the user interface for the best possible user experience.

Phase 4: CONTENT
A very important part of the process is choosing the right texts, photos or videos – all optimized not only for your visitors, but also for search engines.

Phase 5: DEVELOPMENT
Here we actually CREATE the website using the HyperText Markup Language and Cascading Style Sheets with some help from databases and other technologies as well. If needed, our websites can be made accessible to mobile devices too.

Phase 6: TESTING
We test all the technical features, like code and scripts, compatibility with major browsers, but also we ask ourselves if the website really fulfills its purpose.

Phase 7: DEPLOYMENT
After we launch the site, our job is definitely not done yet! We always monitor what’s happening after the start, enabling us to fix any possible deficiencies. And if you want, we can also manage the future maintenance and updates for you.

As you have just seen, web design is a very complex process, but we believe this is how websites should be done. And our customers agree!

And if YOU share our passion for high-quality websites, let’s get in touch! We’ll be happy to help you with what we do best!

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Help Google Understand Your Site To Get Better Rankings https://www.new-waves.ca/help-google-understand-your-site-to-get-better-rankings/ https://www.new-waves.ca/help-google-understand-your-site-to-get-better-rankings/#respond Wed, 20 May 2020 23:49:59 +0000 https://www.new-waves.ca/?p=5143 If Google can not understand your page, it can...

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If Google can not understand your page, it can not rank you
Google needs a complete picture of your web pages in order to understand it fully.
Test your site for blocked resources using the Google guidelines tool.

Googlebot
Google uses a web crawler named Googlebot to gather information about your website.
Every webmaster should know that a search engine crawler like Googlebot must be able to “crawl” your site in order for it to be included in search engine results.
The way search engine crawlers visit your web pages is determined by a file called robots.txt.

To help Google fully understand your site’s contents, allow all of your site’s assets, such as CSS and JavaScript files, to be crawled.

Page Resources
Most webpages use CSS and / or javascript. These are often external files that are linked to from your HTML.
Google must have access to these resources in order to fully understand your webpage, but often these files are blocked by the robots.txt file.

How to check if your site is following this guideline
Use the Google guidelines tool to see what files (if any) are blocked from Googlebot.

Key Concepts:
Make sure that search engine spiders are able to see your site correctly to get better rankings.
Ensuring that your website is seen correctly by search engine spiders is vital.

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Optimize Your Website For Lead Generation https://www.new-waves.ca/optimize-your-website-for-lead-generation/ https://www.new-waves.ca/optimize-your-website-for-lead-generation/#respond Wed, 20 May 2020 23:45:58 +0000 https://www.new-waves.ca/?p=5135 Optimizing your website to generate leads is a...

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Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.)

Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation that actually work.

Lead generation is a crucial part of any business’s success. Those leads turn into customers, clients, and brand ambassadors.

But too many businesses make one fatal mistake in their lead generation efforts:

They don’t optimize their website to capture leads before driving traffic.

They create content, promote it around the web, and drum up some buzz, but that traffic comes and goes. Those visitors don’t stay long enough to check out their products/services (let alone buy them).

The fact of the matter is most people who visit a website aren’t ready to buy yet, but they might be in the future. That’s why you need a way to contact them, stay in touch, and remain a part of their lives.

Amazon does this by making you create an account. This is how they email you deals and promotions.

Software companies usually offer a free trial. They collect an email address or phone number when you download, so they can follow up with you later.

Countless other businesses find ways to get that contact info and generate leads.

Here are the five tactics you will learn to optimize your site for lead generation:

  1. Lead magnets
  2. Landing pages
  3. Pop-up forms
  4. Content upgrades
  5. Sidebar and end-of-post opt-in forms

We will go through all tactics in details in the coming posts.

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