Articles – New Waves Canada Web Design and Digital Marketing Agency https://www.new-waves.ca New Waves Canada offers top quality web design and development plus a full range of professional digital marketing services. Mon, 26 Apr 2021 19:39:39 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.3 https://www.new-waves.ca/wp-content/uploads/2019/12/cropped-mobile-logo-32x32.png Articles – New Waves Canada Web Design and Digital Marketing Agency https://www.new-waves.ca 32 32 Covid-19 Update for New Waves Canada – March 24, 2020 https://www.new-waves.ca/covid-19-update-for-new-waves-canada-march-24-2020/ https://www.new-waves.ca/covid-19-update-for-new-waves-canada-march-24-2020/#respond Mon, 26 Apr 2021 19:37:43 +0000 https://www.new-waves.ca/?p=8292 We’re Open For Business. With all our staff...

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We’re Open For Business. With all our staff working from home and having been listed as an Essential Service, We Are Open during the mandatory Ontario workplace shutdown over the next two weeks. Effective March 16, 2020, New Waves Canada has decided to embrace social distancing, and until further notice, our team will work remotely. This change will have no impact at all on our ability to service customers. Please feel free to continue to work with us by phone or email. Any future scheduled in-person meetings will be via a remote conference. We’re hoping other offices will also do their part to help flatten the curve. Should you have any questions, please feel free to contact us

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The Power Of Split Testing (A/B Testing) In ECommerce Stores To Change Impacts Your Customers’ Behavior And Sell More Stuff https://www.new-waves.ca/ab-split-testing-in-ecommerce-stores/ https://www.new-waves.ca/ab-split-testing-in-ecommerce-stores/#respond Thu, 21 May 2020 01:07:06 +0000 https://www.new-waves.ca/?p=5162 If you own or manage an eCommerce store, you...

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If you own or manage an eCommerce store, you may have a smart business model, get more traffic to your store through SEO, paid ads, social media, and email marketing, have a great customer service and every reason to be pulling in profits, but you looking for getting more prospects and the sales. Do people seem to find your website, but not your sales pages? one question matters above all others, you’ll do whatever it takes to find out the answer:

How can I sell more stuff?

How? Here’s the answer! Use segmented surveys to find out the things that quantitative data analysis won’t tell you: the way customers think and their opinion about your online business. You can display surveys according to traffic segments. Also, use branching logic to drive the respondents to a certain question based on the previous answer.
Another way to investigate customers’ behavior and get A/B Testing ideas is to use heat-maps and click-tracking. Keeping track of user’s clicks can lead to great insights. Heatmaps reveal how users see the website, what elements attract them more, and what call to action stands out.

Whether you’re just starting out, or you’re an established trader, split testing can take your business to the next level. By focusing on what makes sales happen, you’ll channel your energies in the right direction.

What Is Split Testing (A/B testing)?

Split testing, sometimes known as A/B testing is a powerful weapon in the arsenal of eCommerce traders. With split testing, you can change any element of your website, and observe how that change impacts your customers’ behavior.

You can see the precise impact of the change because some visitors will be shown the website as it was before you made the change, while others will only see it after you’ve made the change.

With split testing (A/B testing), you can see whether the changes you make get your customers to:

  • Spend more time on a specific page, or on your website.
  • Click where you want them to click.
  • Sign up to your email list.
  • Buy a specific product.
  • Buy more stuff overall.

In an A/B test, you take a page on your webpage to create a second version of it. The original version or variant A will be shown to half of your traffic and the other half will be shown the modified version or variant B.

The engagement and key performance metrics per variation will be collected, measured, and from there, you will know whether the change had a positive, negative, or no effect at all to your visitors’ behavior.

What to test on an e-commerce website?

The Split Testing (A/B testing) process must be designed along with the business and conversion goals. So, it’s not a great to start testing everything on the website, without knowing the results you want to get. Keep in mind the goals you set up and translate them into effective actions. You can test anything on your eCommerce site that might change how your website visitors behave. If you can tweak it, you can test it.
On an e-commerce website you can test:

  • Content: headlines, texts, product descriptions, testimonials, etc. I strongly believe that words can make a huge difference for any business. Communicating the right message, in the right way, to the right audience will boost conversions instantly.
  • Images and video. Sometimes, people tend to skip the lines and simply look at the pictures on your website. Always display high-quality pictures, related to the topics on site.
  • Call-to-action buttons.
  • Design. I include here: fonts, colors, position of elements on the page, etc. The whole website must have one design to match the brand’s identity. Use matching colors and always check the meaning of every color because it has a huge impact on visitors.

Benefits of Split Testing (A/B testing)

In our opinion, the most important benefit of Split Testing (A/B testing) is that you get improved content. Nowadays, in e-commerce, it is crucial to provide the right kind of content and to send a message in a tone of voice similar to the audience. If the website doesn’t communicate in a familiar language, it’s more likely for visitor to leave your online shop and go to other e-stores.
Also, A/B Testing comes in handy because it lowers risks when it comes to important decisions in the company. Doing A/B Testing constantly, will point out what to do and not to do on your website, and you will know what decision to make.
With A/B Testing, failure is not an option. We say this because you have nothing to lose in an A/B Testing experiment. Even if the test hasn’t reached a statistical relevance or if the results are not how you expected, there’s no financial loss involved.
It is cheaper to use A/B Testing that to directly modify your website. In case you decide to modify your website, without testing it first, you invest lots of money and time in programming and design. And nothing could tell you if the money you spend will get back to you as profit. But, if you test the variations and you realize it’s not worthy to make those changes, you save time and money.

Conclusion

Even though A/B Testing might seem a complex process, do not panic. Organize the experiment and take it step by step. Once you will see the first positive results and taste the success, you will fully understand the importance of A/B Testing in eCommerce.

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Google Takes Additional Steps To Limit Fake And Inaccurate Search Results https://www.new-waves.ca/google-limit-fake-search-results/ https://www.new-waves.ca/google-limit-fake-search-results/#respond Thu, 21 May 2020 00:37:37 +0000 https://www.new-waves.ca/?p=5158 Google recently on April 25, 2017, have announced...

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Google recently on April 25, 2017, have announced a new set of changes to its search engine that aimed to reduce the number of fake news results that show up on its website.

Google announces algorithmic changes and new reporting mechanisms to prioritize high-quality results

Google faced criticism in recent months for delivering search results that were wildly inaccurate or offensive, that’s why Google recently updated its Search Quality Rater Guidelines to limit the spread of offensive or inaccurate search results, which human evaluators use to gauge the quality of search results. The updated guidelines provide clearer examples of low-quality results, including “misleading information, unexpected offensive results, hoaxes and unsupported conspiracy theories,” Google has also tweaked its algorithms to prioritize authoritative results.

Google faced criticism in recent months for delivering search results that were wildly inaccurate or offensive, that’s why Google recently updated its Search Quality Rater Guidelines to limit the spread of offensive or inaccurate search results, which human evaluators use to gauge the quality of search results. The updated guidelines provide clearer examples of low-quality results, including “misleading information, unexpected offensive results, hoaxes and unsupported conspiracy theories,” Google has also tweaked its algorithms to prioritize authoritative results.

As of Google, they are seeking to be more transparent about its search practices, as well, and how its algorithms can deliver outlandish results. Google’s policy on content removal and autocomplete suggestions is now available on its help center page, and more detailed information on search ranking has been added to its “how search works” site.

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Don’t Try To Trick Google https://www.new-waves.ca/dont-try-to-trick-google/ https://www.new-waves.ca/dont-try-to-trick-google/#respond Wed, 20 May 2020 23:52:55 +0000 https://www.new-waves.ca/?p=5149 Avoid tricks intended to improve search engine rankings....

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Avoid tricks intended to improve search engine rankings.

Spend time improving your webpages, not on SEO tricks or shortcuts. If you use tricks or shortcuts, you will be ranked lower than your competitors.

What are tricks?

  • Tricks are attempts to manipulate search engine results.
  • The more time you spend attempting to manipulate search engine results, the less time you have spent on creating quality content that helps your users.
  • Google has identified that, as a trend, websites that exhibit indications of search engine manipulation attempts are in general less relevant than websites that spend time on their users.
  • To determine if something you are doing is a trick, ask yourself “would I do this if search engines did not exist?”

Why tricks stop working
Every technique that has ever been used to manipulate Google search engine results has gone through the following process…

  1. Someone discovers an action that increases their rankings in the Google index
  2. Other people notice and start using that action on their websites
  3. Google notices and devalues that action rendering it useless
  4. Google applies filters and penalties to websites using that action – THOSE WEBSITES ARE NOW IDENTIFIED AS USERS OF TRICKS
  5. Someone discovers another action….

This circle of events will occur every time a manipulative technique is introduced to the web (some work longer than others but they all get identified eventually).

Make your site more useful for users
The main way to ensure you are doing everything you can is to follow the Google webmaster guidelines.

Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?.

The main way to rank better in Google is make your site better for users.

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Generating Traffic Through Search https://www.new-waves.ca/generating-traffic-through-search/ https://www.new-waves.ca/generating-traffic-through-search/#respond Wed, 20 May 2020 23:46:52 +0000 https://www.new-waves.ca/?p=5137 In an environment where a good search engine...

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In an environment where a good search engine rank can often be the difference between success and failure for a small business, it is fair to say that ensuring that your website is sufficiently optimised for search is paramount. And it is not only online businesses that have to be sure of this as even the demographics that would once use the local directory to find a local tradesman are now just ‘Googling it’, and s a result of the domination of the search engine (Google), the priority of a good search engine position is now a no-brainer for pretty much any business owner.

In truth search can no more be considered independent of the Web than the Web can work without search. This symbiotic relationship brings forth all sorts of issues because it becomes part of a traditional push and pull where the Web, represented by those who actively work in it, wants to push all the wrong things, while search wants to pull in everything. ― David Amerland

Generating traffic through search and getting a better search engine rank doesn’t come easy, it is through a varied series of tasks and meticulously crafted content that a web page builds the authority to rank in a good position. However, the task of optimizing your own site is often achievable if you are prepared to thoroughly school yourself on the subject and apply yourself, otherwise it would be more time and cost effective to hire someone to do this for you.

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Optimize Website For Mobile Usage https://www.new-waves.ca/optimize-website-for-mobile-usage/ https://www.new-waves.ca/optimize-website-for-mobile-usage/#respond Wed, 20 May 2020 23:42:11 +0000 https://www.new-waves.ca/?p=5128 Every year people spend more and more time...

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Every year people spend more and more time on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. to optimize website for mobile usage or in another meaning “Mobile optimization”, you should takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.

If you have not yet optimized your business website for mobile devices, you ought to.

With this in mind it has become imperative to website owners to ensure that their website is fully optimized for mobile devices – as obvious as it sounds, surprisingly large numbers of websites that rank on the first page of search results for their focus keyword, are not either mobile responsive or even coherently visible to mobile users.

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